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Novi – Shadow Heart
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For Novi, we delivered a full Premium Package rollout designed to create long-term momentum for Shadow Heart. This included in-depth creative direction, content strategy, visual identity development and a complete multi-stage rollout plan.
Campaign Overview
Our aim was to elevate the release beyond a standard drop — shaping a recognisable aesthetic, building consistent visibility and giving Novi the foundation to grow her fanbase around a strong pop single.
The Premium Package allowed us to work across multiple layers of the release: storytelling, branding, content, structure, and real strategy — turning Shadow Heart into a cohesive campaign rather than a one-week push.
how we did it
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Objectives
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Build a premium, structured rollout
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Strengthen Novi’s brand and visuals
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Increase visibility and long-term momentum
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Support consistent content and storytelling
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Strategy
Creative Direction:
Defined the visual tone, style and story for Shadow Heart, giving the rollout a cohesive pop aesthetic.
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60-Day Premium Plan:
Built a detailed release plan covering pre-release, release week and post-release momentum.
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Content System:
Delivered high-impact reel ideas, lyric moments, performance clips and emotional storytelling concepts to boost visibility.
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Visual References:
Provided clean visual guides to shape Novi’s look, tone and brand identity.
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Playlist & Industry Support:
Supplied playlist pitch templates and communication angles to strengthen outreach.
about Novie
Novi Vibes, a wanderer of emotions, weaving melodies from the raw, uncharted depths of my soul. Music is her compass, and songwriting is the language of her heart.
When solitude enfolds her, she compose, to remember that even the night is embraced by the stars. When her strength falters, she write, to awaken the fire that sleeps within her chest. And when tempests rise in the depths of herbeing, I let them spill into her lyrics, for even the wildest storm must one day become the rain that nourishes the earth.
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Closing Thoughts NOVI
With the Premium Package, Shadow Heart received a clean, cohesive and elevated rollout that helped push the song past 1.3M+ streams.
Novi’s execution, combined with structured planning and creative alignment, turned this release into a strong, long-lasting moment in her catalogue.
We’re excited to continue supporting her journey — and the Premium Package has already set a strong foundation for her next moves. Let's work