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OUR SERVICES
Break Odds works with independent artists, emerging talent and record labels across the UK and worldwide. We specialise in building tailored single rollouts, content strategy, playlist pitching, social growth systems and ad support — giving every release a structured, results-driven campaign.
The UK’s Artist Single Rollout Service
Built for R&B, Hip-Hop/UK Rap, Pop, Country, Indie, EDM, Rock, Folk, Reggaeton, Afrobeats and Drill artists who want a proper rollout, not guesswork.
We give you structure, clarity and creative direction so every release feels intentional and actually moves your career forward.
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What You’ll Get
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Custom day-to-day release plan tailored to your sound + goals
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Creative reel concepts and visual direction
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Radio & playlist contact lists
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Ad setup + traffic campaign management
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Spotify + social optimisation
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Ready-to-use email + content templates
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Discovery Pack - Full audience + discovery insight
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Create creative content ideas
We’ll help you develop creative content ideas for your single, tailored specifically to your brand. Depending on the package you choose, you’ll receive a variety of content ideas to support your rollout. We ensure that each video is unique, highlighting you as a music artist, not just another content creator.
Done-For-You Tailored Templates & Tools
Get ready-made templates and resources that make your rollout faster and more professional — including playlist pitches, DJ/curator outreach scripts, email templates, simple press angles, rollout checklists and budgeting tools (for higher plans).
Everything is tailored, easy to use, and designed to help you move with confidence.
Try the Break Odds Rollout Packages
Start with a smaller plan and see real progress before investing in a bigger push.
Whether you choose the Starter or Premium package, you’ll get a tailored rollout, content direction and a simplified version of the full Break Odds strategy.
Once you see what a proper plan can do for your release, you can upgrade into deeper campaigns like Blueprint or All-In — unlocking advanced playlist reach, full ad strategy, and long-form rollout support.
Over 100 UK artists have used Break Odds to build real momentum and level up their releases.
Founded by Jamal Russell, Break Odds blends major-label strategy with independent clarity — helping artists move smarter, drop with confidence and grow sustainably.
STARTER SINGLE
149
A simple, low-cost 15-day rollout built around your sound, giving you structure, clarity and early playlist exposure without committing to a full campaign.
Valid for one month
15-Day Tailored Mini Release Plan
Tailored pre-release → release-day → early post-release time
Posting guidance (tailored)
2 Creative Reel Ideas
1 Custom Visual Reference
2 Tailored Instagram Content Ideas
2 Tailored TikTok Ideas
2 Tailored Spotify Independent Playlist Targets
Mini Data Snapshot - Early Listener + Content Insight.
Tailored Post-Release Checklist
LIMITED TIME
PREMIUM SINGLE
499
A full 30-day tailored rollout with stronger content direction, playlist reach and a clear plan from pre-release to post-release — ideal for artists ready to push their next single properly.
Valid for one month
30-Day Tailored Release Plan
Custom rollout timeline (pre → release → post)
Daily tailored posting guide
8 Tailored Creative Reel Ideas
8 Custom Visual References
15 Tailored TikTok Ideas
15 Tailored Instagram Content Ideas
15 Tailored Spotify Independent Playlist Targets
30-Day Data Review - top content + audience breakbown
Tailored Post-Release Checklist
BLUEPRINT SINGLE
999
A complete 60-day campaign designed for growth, deeper strategy, stronger playlist targeting and early ads — perfect for artists levelling up their rollout and visibility.
Valid for 2 months
60-Day Fully Tailored Release Plan
Tailored Audience Profiling & Positioning
Custom TikTok Roadmap built around your sound + visual ident
12 Tailored Creative Reel Ideas
12 Custom Visual References
25 Tailored IG/TikTok Content Ideas
50 Tailored Spotify Independent Playlist Targets
60-Day Discovery Pack - Full audience + discovery insight
Spotify Editorial Pitch Submission (fully tailored)
£200 Included Tailored Ad Spend
Basic Tailored TikTok + Instagram Ad Setup
Pick the Package That Fits Your Release
Before we begin: Every track must pass our quality check.
Payment is taken to secure your spot, but if we feel your song isn’t ready or doesn’t align with our rollout criteria,
the plan will be cancelled and your payment will be fully refunded — no hard feelings.
Using strategic planning, targeted promotion and smart digital marketing, we’ve supported artists across a wide range of genres — including R&B, Hip-Hop/UK Rap, Pop, Country, Indie, EDM, Folk, Reggaeton, Afrobeats and Drill — delivering campaigns that consistently grow audiences and create lasting momentum.
Don’t take our words for it
- listen to our ARTISTS
I used to just drop whenever. The 60-day plan changed everything — I knew what to post, when, and how. My streams doubled and my content finally matched my sound.”
— Gavanni
I did the paid trial first and instantly saw the difference. The rollout was structured, my ads hit properly, and I actually got playlisted. Signed up for the full blueprint after that.”
— Lenzo
Break Odds helped me rebuild my brand from scratch — visuals, tone, rollout. It wasn’t just marketing, it was proper direction. Fans started locking in again.”
— Gnodd