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Rollout Breakdown
Let’s use one of our artists DC3 as a quick example.
Back in 2023, DC3 came to us with real talent, around 7k followers on Instagram and a small but active audience on TikTok. He had a few strong freestyles and moments online, but nothing with structure behind it — no real movement, no clear brand identity, and no strategic push to turn his potential into consistent growth. He had the foundations, but needed direction, identity and a proper rollout to take things further.
He wasn’t fully at ground level — he had followers, some freestyles doing okay, and the potential was there. But nothing had structure behind it yet.
So here’s exactly how we built his identity and set up a real rollout for his next single.
PRE-RELEASE
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
Anchor 1
POST-RELEASE
STEP 7
STEP 8
STEP 9
Most “music marketing” companies only focus on numbers — not artists.
They’ll offer you a couple playlist pitches, a press feature no one sees, or a generic strategy that’s been copy-pasted to 200 other artists.
And the truth is: that’s why so many artists feel stuck.
These services don’t take into account:
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your story
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your sound
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your lane
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your goals
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your level
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your audience
They’ll boost your stats for a moment, but they won’t build anything solid underneath.
That’s why artists end up with:
- Streams but no fans
- Followers but no engagement
- “Buzz” but no real career moves
- Numbers… but no foundation
Because none of these services are designed around you.
WHY BREAK ODDS ISN’T LIKE ANY OTHER MUSIC SERVICE
Break Odds isn’t about hacks or fake numbers — we build real strategy, real clarity and real growth.
We take the time to understand your sound, your identity and your audience before creating a rollout that actually fits you.
No recycled templates, no shortcuts — just tailored structure and creative direction that makes every release make sense.
Most artists don’t fail because of the music, but because the rollout and branding aren’t built properly.
Break Odds fixes that — helping your release connect, travel and reach real fans the way it should.
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