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8Nights - Live A Bit
We helped 8nIGHTS hit over 700K+ Spotify and 1.4M+ combined streams across Spotify, Apple Music & SoundCloud — all from one strategic rollout.
Campaign Overview
We supported 8Nights with a complete release strategy designed to strengthen their brand, build momentum and create a clear journey leading up to the single.
Our team handled everything from the creative direction to the marketing systems, making the rollout consistent, professional and aligned with the artist’s identity.
How We Did It
Objectives
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Build a clear brand identity around the song
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Create a structured rollout the artist can follow
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Improve music video + visual storytelling
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Strengthen the artist’s online presence
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Drive listeners toward the release
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Build consistency and momentum
Strategies
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Creative Direction: Shaped the visuals, style, themes and narrative around the release.
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Content System: Built a full content plan, including concepts, scripts and post ideas tailored to the artist.
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Branding: Developed the release aesthetic — colours, typography, imagery, tone, story.
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Ads: Ran paid campaigns using music video clips, short-form content and tailored targeting.
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PR & Press: Positioned the song with relevant platforms to build credibility.
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Rollout Management: Coordinated the timeline so everything dropped at the right time.
about 8NIGHTS
Introducing the UK's freshest rap duo: the blisteringly cold hills of Yorkshire are warming up with the fiery heat of . 
 & deliver their fresh take on UK rap, hip-hop and garage music with catchy hooks, slick samples and loops and a distinctive sound that leave their fans eagerly anticipating their next move. 
 The pair have been creating music together under the moniker since 2018, committing to eating, living and breathing music by pouring their collective heart and soul into everything they create and putting passion and heart at the forefront of their musicianship. 
 aim to cast their nets as wide as they can, delivering music to people irrespective of location, background or race and imprinting the joy of being creative on fans and listeners alike. 
 Flowing bars, infectious bass beats and soft rap melodies - 8Nights’ lyricism is stirring and their sound is effortlessly versatile, leaving fans constantly guessing what’s coming next.
Closing Thoughts
This rollout gave 8Nights a unified, professional release that reflected their identity and elevated their brand.
Every part of the campaign worked together — the content, the visuals, the strategy and the marketing.
We’re proud of how the campaign came together and excited to see how 8Nights continues to grow.
If you want a rollout that’s organised, creative and built properly from the ground up — let’s talk.