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Balancing Act - She Plays The Theremin
For Balancing Act, we delivered a Premium rollout for She Plays The Theremin, shaping a campaign that matched their alternative rock energy and aesthetic. We built a structured plan that combined creative direction, performance-led content ideas and a clear posting rhythm to keep the single active across platforms.
Campaign Overview
The Premium Package allowed us to refine the visual tone, strengthen the storytelling around the track and provide a wider mix of content angles that fit their band identity. The goal was to support steady momentum, help new listeners discover the song and keep visibility high long after the initial release.
How We Did It
Objectives
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Strategy
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Creative Direction
Shaped the visual tone and storytelling style to match the alternative/indie feel of the track.
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Premium 60-Day Rollout Plan:
Planned pre-release, release week and long-term post-release strategy to maximise momentum.
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Content System:
Delivered high-impact reel concepts, lyric angles, performance ideas and narrative-driven content.
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Visual References:
Provided strong aesthetic direction to unify the rollout across platforms.
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Playlist Support:
Supplied pitch templates and angles to target relevant playlist opportunities.
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Strengthen the creative identity of the release
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Build consistent visibility and posting structure
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Support long-term growth and listener engagement
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Elevate the visual tone around the track→ growth
about Balancing Act
Since their 2022 debut, Balancing Act have sat safely atop ‘Ones to Watch’ lists, being tipped by Radio 1, Jack Saunders, Clash, Dork Magazine, and DIY Magazine. Their previous EP, Tightropes and Limericks, showed the band coming into their own: their songwriting had matured, their identity sharpened, and their lyricism became more personal than ever. With their live show being likened to “mentos in a Coke bottle”, the band’s live reputation has been built through a series of high-energy, sold-out headline shows across many cities like London, Manchester, Paris, and Amsterdam.
Closing Thoughts Balancing Act
With the Premium Package, She Plays The Theremin received a structured, visually cohesive rollout that helped push it toward 900K+ streams.
Balancing Act paired strong artistry with an organised strategy — creating long-lasting growth and a release that resonated beyond the initial drop. — let’s talk.