ILY GHOUL - Velvet Wounds

For ILY GHOUL, we built a Starter rollout that matched the moody, cinematic tone of Velvet Wonders. The aim was to give her a clear, bite-sized release structure she could follow without needing a full campaign. We focused on early playlist targeting, simple but strong content ideas and visual direction that fit her dark alt-pop aesthetic.

Campaign Overview

OuThe Starter Package allowed us to keep everything light, accessible and easy to execute — helping the single feel organised, intentional and visually aligned.

How We Did It

Objectives

Provide a simple, structured 15-day rollout
Strengthen the dark, sensual alt-pop aesthetic
Support early playlist targeting
Give ILY GHOUL enough content ideas to stay consistent
Make sure the release feels organised without overwhelming her

Strategy (Starter-Level Delivery)

15-Day Tailored Mini Release Plan:
Mapped out pre-release → release day → early post-release, giving ILY a small but powerful plan she could follow step-by-step.

Content Direction:
Defined a moody, dreamy, alt-pop tone that matches the energy of Velvet Wonders — soft lighting, surreal textures, emotional mise-en-scène.

Creative Content Ideas:
Delivered 2 tailored reel ideas and 2 tailored IG + TikTok ideas, focusing on visuals ILY can film easily while still capturing her unique vibe.

Visual Reference:
Provided 1 strong visual reference to guide tone, colour and mood.

Playlist Support:
Included 2 tailored Spotify independent playlist targets for early exposure.

Mini Data Snapshot:
Offered quick insights on early listeners + content performance to help guide next steps.

Post-Release Checklist:
Gave her a simple follow-up structure to continue light momentum after the 15-day plan ended.

about ILY Ghoul

ILY GHOUL is a dark, sensual alt-pop artist crafting hypnotic melodies and cinematic moods. Her sound blends emotion, edge and atmosphere — marking her as one of the most intriguing newcomers on the rise.

Closing Thoughts ILY GHOUL

The Starter Package gave Velvet Wonders a clean blueprint, creative direction and structured rollout that supported a stronger alt-pop presence.
ILY GHOUL now has a consistent system they can use for both this release and future tracks — keeping everything aligned, intentional and visually on-brand.

— let’s talk.