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Maddie Morris - Ceder Swamp
For Maddie, we built a Premium rollout that elevated the emotional depth and storytelling behind Cedar Swamp. We focused on creating a cohesive visual identity, shaping the narrative tone and giving her a structured 60-day plan that matched the warmth and authenticity of her folk sound.
Campaign Overview
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The Premium Package allowed us to develop more intentional content angles, stronger creative direction and a posting system that helped her maintain visibility across the entire campaign — not just during release week. Our aim was to help Maddie create a release that felt personal, consistent and creatively aligned with who she is as a folk artist.
How We Did It
Objectives
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Build a clear and consistent rollout for the single
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Strengthen Maddie’s visual + creative direction
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Increase visibility and audience engagement
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Support long-term momentum beyond release week
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Strategy
Creative Direction:
We shaped a warm, story-led visual tone that matched Maddie’s folk style — focusing on authenticity, raw moments and emotion-led imagery.
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Premium 60-Day Rollout Plan:
A full plan covering pre-release build-up, release week activity and post-release growth phases to keep the track circulating for weeks.
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Content System:
Created a mix of folk-friendly content ideas: acoustic performance clips, lyric meaning videos, behind-the-song storytelling, calm lifestyle visuals and live-session energy.
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Visual References:
Provided aesthetic guides (colour, mood, texture, framing) to help Maddie keep her visuals consistent across all platforms.
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Playlist & Outreach Support:
Delivered tailored email templates and playlist angles suited for folk, acoustic, singer-songwriter and storytelling-based audiences.
about Maddie Morris
Maddie Morris is an artist who strives to make a difference in the world. Bold, insightful and refreshingly unique, she takes traditional song in new directions to shine a light on contemporary issues, offering new perspectives about the world we live in today. 
 Folk songs have always told stories, but how Maddie makes her mark is by turning this storytelling into action.
Closing Thoughts Ama Louise
With the Premium Package, Cedar Swamp received a warm, consistent and well-structured rollout that supported its steady climb to 61K+ streams.
The campaign helped strengthen Maddie’s visual identity, highlight her storytelling strengths and build momentum that continues after the release.
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