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Slush Puppy - DWMF
We supported Slushpuppi with a Momentum rollout for DWMF, combining structured strategy, content planning and ad support.
Through the Momentum and Momentum Plus packages, we built a clear system designed to push the release week-by-week.
Campaign Overview
For Slush Puppy, we put together a complete rollout for DWMF that included strategy, content planning, guidance and ad management.
The aim was simple: create consistency, build recognition around the track and help the release gain traction over time.
How We Did It
Objectives
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Build a consistent, structured rollout for DWMF
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Strengthen Slushpuppi’s weekly content presence
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Use ads to support organic content and boost conversions
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Provide repeatable content angles he could rely on
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Give him a clear strategy he could follow long-term
Strategies
Momentum Package
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Created a simple, clear content system that Slush puppyi could follow weekly
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Delivered short-form ideas built around the themes, lyrics and personality behind DWMF
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Supported him with visuals, tone, concept direction and consistency
Momentum Plus (Ad Package Included) -
Set up and ran the ad campaign to support the release
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Used a mix of performance clips, storytelling and visual hooks
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Targeted listeners most aligned with Slushpuppi’s sound
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Ensured ads matched the content themes to keep everything cohesive
Content Direction -
Helped shape the video style, framing, tone and aesthetic for the rollout
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Built multiple angles for Slush puppy to rotate through: performance, lifestyle, behind the scenes, lyric-led content, narrative pieces
Weekly Rollout Structure -
Focused on sustainable consistency instead of random posting
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Ensured each week had a purpose: awareness → familiarity → action → repetition
about Slush Puppy
Slush Puppy is a 24 year old musical prodigy who continues to break boundaries with his revolutionary productions combined with edgy lyrics that cut through all the noise. His talent and originality combined with his carefree tone have made him one of the most sought after producers and artists out there. Slush Puppy has a way with complimentary melodies that helps create a sincere connection between his music and his listeners. Each of his records aims to bring in a new and different element in the hopes of normalizing variance and change in music. Through both his lyrics and his production, Slush Puppy always manages to tell a story. Slush aims to encourage others to pursue their individual interests and unique qualities unapologetically.
Closing Thoughts SLUSH PUPPY
The rollout for DWMF shows how powerful a structured system can be when paired with the right strategy and ads.
Slushpuppi benefited from a consistent posting plan, content direction and Momentum + Momentum Plus tools that helped the track push out to new listeners.
With a clear strategy and a focused approach, DWMF built momentum the right way — steadily, consistently and with intention.
If you want a Momentum rollout that actually builds movement behind your music — let’s talk.