
THE BLUEPRINT
(ULTIMATE 90 DAYS)
Contact for price
The Blueprint: Ultimate Single Release Package is a high-level, 90-day campaign built for artists who want to do more than just drop a song — they want to launch with impact, brand power, and real audience growth.
This isn’t just a release plan. It’s a full creative and strategic rollout with £1,600 in ad spend, content built around your sound, visuals that match your identity, and playlist + radio support to back it up.
It’s perfect for independent artists who are ready to stop guessing — and start releasing like the brand they’re building.

Full Artist Branding Package
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This is more than a release plan — it’s a full-scale campaign built to position you as a serious artist with long-term potential. From ad strategy to content and branding, we help you launch with purpose, reach new fans, and grow your presence across platforms.
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Perfect for artists who are ready to invest in their brand, get organised, and release music with strategy, visuals, and reach that actually stick.
Campaign Strategy
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90-Day Campaign Plan built around your goals
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Timeline tailored to support your pre-release, release, and post-drop momentum
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3 big-picture campaign ideas designed to drive visibility and growth
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Weekly check-ins + 2 strategy calls to adjust and optimise in real time
Content & Visual Direction
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9 Short-Form Video Concepts (Reels/TikToks)
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Each one designed to match your sound, tone, and aesthetic
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9 Visual Style References to guide shoot styling, outfit ideas, and edit inspiration
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30 Days of Tailored TikTok Content with direction built around your audience and message
Playlist & Press Support
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Spotify Editorial Pitch
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Submitted with proper metadata and timeline for maximum impact
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Playlist Pitching
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Outreach to independent/niche curators to build stream momentum
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PR Write-up + Distribution
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Professionally written campaign bio/story sent to blogs, radio, and press
DJ & Radio Outreach
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Targeted outreach to UK & international DJs
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Email/DM templates + direct contact access to warm leads
Paid Advertising Campaign
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£1,600 Ad Spend Included
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Meta (IG/FB) & YouTube ad strategy, setup, and testing
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Audience targeting based on genre, region, artist likeness, and fan behaviour
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Optimised for Spotify growth, music video views, and fan conversion
Artist Support & Extras
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Grant & funding guidance to help you access artist support money
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Priority support from our team during your rollout
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Access to internal templates, tools, and the Break Odds Artist Community
Why Launch with Break Odds?
This isn’t just about looking good — it’s about building something that lasts. We take what makes your music unique and turn it into a campaign that grows your audience, develops your brand, and sets you up for your next chapter.
Whether you’ve dropped before or this is your first serious push, this package is designed to make sure your next release doesn’t just drop… it lands.
Strategic Spotify Growth
Editorial pitching, playlist outreach, and smart ad targeting work together to drive real fan engagement — not empty numbers.
Content That Converts
No more guessing what to post. You’ll have 30 days of TikTok content, 9 custom video ideas, and visual references that match your identity.
Brand Building, Not Just Buzz
Every part of the rollout — from visuals to captions to PR — is aligned with your story, your sound, and your long-term growth.
Done-for-You Rollout Support
We handle the strategy, content concepts, ad campaigns, and pitching — so you can focus on the music while still showing up consistently online.
Serious Audience Development
We track fan growth, engagement, and ad performance — so you’re not just reaching people, you’re building a real fanbase.
Built for Artists Who Want More
Whether this is your first serious campaign or your next big push, The Blueprint is designed to help you launch with purpose and level up your whole brand.
Why Launch with Break Odds?
This isn’t just about looking good — it’s about building something that lasts. We take what makes your music unique and turn it into a campaign that grows your audience, develops your brand, and sets you up for your next chapter.
Whether you’ve dropped before or this is your first serious push, this package is designed to make sure your next release doesn’t just drop… it lands.